Does the JS Tag increase loading time?

Site tag latency and performance

TrafficGuard’s Site tag javascript framework is distributed asynchronously via a high performance and ultra-low-latency global network. The library is constantly optimised to balance capability and transfer/evaluation time and is minified to ensure lower byte-size without decompression overhead. 

The Site tag will have a minimal impact on your page loading speed and end-user experience.

Through numerous performance analysis sampled on an array of devices and browsers, the TrafficGuard Site tag has performed far better than common advertising tags, such as the Facebook pixel.

For cases where a site needs to prioritise page speed over fraud detection the tag can be loaded with <script defer> in order to ensure it is not evaluated until after page load. The downside of this may be a discrepancy in reporting for short clicks.


Read more about why the site tag is important.

To implement the JS Tag you can follow this article.