Overall click counts seen in Google Ads can differ from those seen in TrafficGuard due to several reasons. Generally, click counts in TrafficGuard will be lower than those seen in Google Ads.
Duplicate clicks. The primary factor affecting click counts is the removal of duplicate clicks from all TrafficGuard reporting. This can result in significantly lower click counts in TrafficGuard is some instances. Learn more about what duplicate clicks are and why we remove them across reporting views.
Other tracking limitations. Limitations across browsers and Javascript not being enabled are some other reasons why Google Ads and TrafficGuard's click counts may not match. Learn more from Google.