Introduction

The below table provides all the available fields, and their descriptions.

Column / API Name

Display Name

Description

event_type

Event Type

The type of event

property_id

Property ID

Property ID is an identifier for an app

is_organic

Is Organic

Organic (1) and non-organic (0) categorisation. Organic installs are not attributed through TrafficGuard to any Partner

transaction_id

Transaction ID

Unique transaction identifier generated by TrafficGuard

tracking_metadata_agency_id

Agency ID

Unique identifier of the Agency

tracking_metadata_partner_id

Partner ID

Unique identifier of the Partner, network or traffic source

tracking_metadata_partner_click_id

Partner Click ID

Unique transaction identifier generated by the Partner

tracking_metadata_sub_partner_id

Sub Partner ID

Sub partner or publisher identifier

tracking_metadata_site_id_raw

Site ID Raw

Identifier of the site or app where the ad was displayed

tracking_metadata_section_id

Section ID

Identifier of the section of the site or app where the ad was displayed

tracking_metadata_placement_id

Placement ID

Identifier of the ad placement

tracking_metadata_sub_param_1

Sub Param 1

Custom parameter defined by the advertiser

tracking_metadata_sub_param_2

Sub Param 2

Custom parameter defined by the advertiser

tracking_metadata_sub_param_3

Sub Param 3

Custom parameter defined by the advertiser

tracking_metadata_sub_param_4

Sub Param 4

Custom parameter defined by the advertiser

tracking_metadata_sub_param_5

Sub Param 5

Custom parameter defined by the advertiser

tracking_metadata_cost_model

Cost Model

The advertiser's pricing model of the transaction

tracking_metadata_cost_value_usd

Cost Value USD

Cost if converted in USD

tracking_metadata_campaign_id

Campaign ID

The advertiser's campaign identifier

tracking_metadata_creative_id

Creative ID

Ad creative name or identifier

tracking_metadata_creative_type

Creative Type

The type of ad creative

tracking_metadata_creative_set_id

Creative Set ID

Name or identifier for a set or group of creatives

tracking_metadata_bundle_id

Bundle ID

iOS only - string to match either a single app or a group of apps

tracking_metadata_app_id

App ID

iOS and Android - Unique identifier of the app

tracking_metadata_app_category

App Category

The category of the app in the app or play store

tracking_metadata_app_developer

App Developer

The Developer name in the app or play store

tracking_metadata_app_title

App Title

The title of the app in the app or play store

tracking_metadata_organisation_identifier

Organisation ID

Unique identifier of the Customer, organisation or advertiser as defined in TrafficGuard

click_event_time

Click Event Time

The time the click occurred

click_session_id

Click Session ID

If the end user is in on WIFI based on the install IP (1) or not (0).

click_transaction_id

Click Transaction ID

Unique transaction identifier of the click generated by TrafficGuard

click_user_ip_info_ip_address_v4_str

Click User IP Info IP Address V4

The IP V4 address of the end user

click_user_ip_info_ip_address_v6

Click User IP Info IP Address V6

The IP V6 address of the end user

click_user_ip_info_isp

Click User IP Info ISP

The ISP of the end user

click_user_ip_info_isp_organization

Click User IP Info ISP Organization

The ISP oragnisation of the end user

click_user_ip_info_autonomous_system_organization

Click User IP Info Autonomous System Organization

The ASN of the end user

click_user_ip_info_continent_name

Click User IP Info Continent Name

Continent name based on the click IP of the end user

click_user_ip_info_continent_code

Click User IP Info Continent Code

Continent code based on the click IP of the end user

click_user_ip_info_country_name

Click User IP Info Country Name

Country name based on the click IP of the end user

click_user_ip_info_country_iso_code

Click User IP Info Country ISO Code

Country code based on the click IP of the end user

click_user_ip_info_state_name

Click User IP Info State Name

State name based on the click IP of the end user

click_user_ip_info_city_name

Click User IP Info City Name

City name based on the click IP of the end user

click_user_ip_info_postal_code

Click User IP Info Postal Code

Postal code based on the click IP of the end user

click_user_ip_info_is_in_european_union

Click User IP Info Is In European Union

If the end user is in the EU based on the click IP (1) or not (0)

click_user_ip_info_is_wifi

Click User IP Info Is WIFI

If the end user is in on WIFI based on the click IP (1) or not (0)

click_user_device_user_agent

Click User Device User Agent

The end users device user agent string of the click

click_user_device_brand

Click User Device Brand

Brand based on click user agent

click_user_device_model

Click User Device Model

Model based on click user agent

click_user_device_platform

Click User Device Platform

Platform based on click user agent

click_user_device_platform_version

Click User Device Platform Version

Platform version based on click user agent

click_user_device_browser

Click User Device Browser

Browser based on click user agent

click_user_device_browser_version

Click User Device Browser Version

Browser version based on click user agent

click_user_device_browser_language

Click User Device Browser Language

Browser Language based on click user agent

click_user_device_device_type

Click User Device Type

Device type based on click user agent

Device type based on click user agent

Click User Device IDFA

iOS only - Advertising Identifier unique to each device

click_user_device_idfv

Click User Device IDFV

iOS only - Identifier for Vendor uniquly identifes the device to the app's vendor

click_user_device_aaid

Click User Device AAID

Android only - Google Advertising ID for Android devices

click_request_data_request_url

Click Request Data Request URL

The raw click URL

click_request_data_http_referrer_url

Click Request Data HTTP Referrer URL

The Domain of the webpage that linked to the TrafficGuard click tracking URL

click_request_data_http_referrer_domain

Click Request Data HTTP Referrer Domain

The URL of the webpage that linked to the TrafficGuard click tracking URL

click_request_data_is_do_not_track_enabled

Click Request Data Is Do Not Track Enabled

The end user requests that they are not tracked (1) or not (0).

click_request_data_is_retargeting

Click Request Data Is Retargeting

The end user has been retargeted (1) or not (0).

click_request_data_gdpr_consent

Click Request Data GDPR Consent

GDPR Consent passing - Encodes the consented-to purposes and vendor consent string, as obtained from the CMP JS API or OpenRTB

click_request_data_gdpr_pd

Click Request Data GDPR Pd

GDPR Consent passing - for generic URL parameters, gdpr_pd=0 indicates none of them contain personal data (from the perspective of the callee). For "defined" URL parameters, their definition should define whether they include personal data

click_request_data_gdpr

Click Request Data GDPR

GDPR Consent passing - 0=GDPR does not apply 1=GDPR applies If not present, callee should do geoIP lookup, and GDPR applies for EU IP addresses

click_invalid_log_mrc_category

Click Invalid Log MRC Category

Category of invalid click defined by Media Rating Council measurement standards

click_invalid_log_iab_anti_fraud_taxonomy

Click Invalid Log IAB Anti Fraud Taxonomy

Category of invalid click defined by IAB measurement standards

click_invalid_log_invalid_reason

Click Invalid Log Invalid Reason

Audit reason of exactly what fraud attempts were blocked

click_filter_log_filter_reason

Click Filter Log Filter Reason

Click Filter Log Filter Reason

install_event_time

Install Event Time

The time when an install occurs

install_event_source

Install Event Source

The source that notified TrafficGuard of the event

install_mmp_attribution_method

Install MMP Attribution Method

The method the MMP used to attribute

install_mmp_transaction_id

Install MMP Transaction ID

The MMP's unique identifer of the transaction

install_mmp_campaign_id

Install MMP Campaign ID

The MMP's identifer of the campaign, as defined by the advertiser

install_user_ip_info_ip_address_v4_str

Install User IP Info IP Address V4

The IP V4 address of the end user based on the install

install_user_ip_info_ip_address_v6

Install User IP Info IP Address V6

The IP V6 address of the end user based on the install

install_user_ip_info_isp

Install User IP Info ISP

The ISP of the end user based on the install IP

install_user_ip_info_isp_organization

Install User IP Info ISP Organization

The ISP oragnisation of the end user based on the install IP

install_user_ip_info_autonomous_system_organization

Install User IP Info Autonomous System Organization

The ASN of the end user based on the install IP

install_user_ip_info_continent_name

Install User IP Info Continent Name

Continent name based on the install IP of the end user

install_user_ip_info_continent_code

Install User IP Info Continent Code

Continent code based on the install IP of the end user

install_user_ip_info_country_name

install_user_ip_info_country_name

Country name based on the install IP of the end user

install_user_ip_info_country_iso_code

Install User IP Info Country ISO Code

Country code based on the install IP of the end user

install_user_ip_info_state_name

Install User IP Info State Name

State name based on the install IP of the end user

install_user_ip_info_city_name

Install User IP Info City Name

City name based on the install IP of the end user

install_user_ip_info_time_zone

Install User IP Info Time Zone

Time zone based on the install IP of the end user

install_user_ip_info_postal_code

Install User IP Info Postal Code

Postal code based on the install IP of the end user

install_user_ip_info_is_in_european_union

Install User IP Info Is In European Union

If the end user is in the EU based on the install IP (1) or not (0).

install_user_ip_info_is_wifi

Install User IP Info Is WIFI

If the end user is in on WIFI based on the install IP (1) or not (0).

install_user_device_user_agent

Install User Device User Agent

The end user's device user agent string of the install

install_user_device_brand

Install User Device Brand

Brand based on install user agent

install_user_device_model

Install User Device Model

Model based on install user agent

install_user_device_platform

Install User Device Platform

Platform based on install user agent

install_user_device_platform_version

Install User Device Platform Version

Platform version based on install user agent

install_user_device_browser

Install User Device Browser

Browser based on install user agent

install_user_device_browser_version

Install User Device Browser Version

Browser version based on install user agent

install_user_device_browser_language

Install User Device Browser Language

Browser Language based on install user agent

install_user_device_device_type

Install User Device Device Type

Device type based on install user agent

install_user_device_idfa

Install User Device IDFA

iOS only - Advertising Identifier unique to each device

install_user_device_idfv

Install User Device IDFV

iOS only - Identifier for Vendor uniquely identifies the device to the app's vendor

install_user_device_aaid

Install User Device AAID

Android only - Google Advertising ID for Android devices

install_request_data_http_user_agent

Install Request Data HTTP User Agent

Server device user agent string of the install notification

install_request_data_google_play_install_referrer

Install Request Data Google Play Install Referrer

The referrer URL of the installed package

install_request_data_google_play_referrer_click_timestamp

Install Request Data Google Play Referrer Click Timestamp

The timestamp, in seconds, of when the referrer click happened

install_request_data_google_play_install_begin_timestamp

Install Request Data Google Play Install Begin Timestamp

The timestamp, in seconds, of when the installation began

install_invalid_log_mrc_category

Install Invalid Log MRC Category

Invalid install category as defined by the Media Rating Council measurement standards

install_invalid_log_iab_anti_fraud_taxonomy

Install Invalid Log IAB Anti Fraud Taxonomy

Invalid install category as defined by IAB measurement standards

install_invalid_log_invalid_reason

Install Invalid Log Invalid Reason

Audit reason of exactly what fraud attempts were blocked

install_filter_log_filter_reason

Install Filter Log Filter Reason

Audit reason for exactly what filters were not met

event_event_time

Event Time

The time the event took place

event_event_name

Event Event Name

The name of the event

event_event_param

Event Event Param

Additional information relating to the event

event_event_revenue_usd

Event Event Revenue USD

The value of the event in USD

event_invalid_log_mrc_category

Event Invalid Log MRC Category

Invalid event category as defined by Media Rating Council measurement standards

event_invalid_log_iab_anti_fraud_taxonomy

Event Invalid Log IAB Anti Fraud Taxonomy

Invalid event category as defined by IAB measurement standards

event_invalid_log_invalid_reason

Event Invalid Log Invalid Reason

Audit reason of exactly what fraud attempts were blocked

event_filter_log_filter_reason

Event Filter Log Filter Reason

Audit reason for exactly what filters were not met

Did this answer your question?