Overview
You can track, measure and validate impressions on your creatives after bidding in real-time via the client-side TrafficGuard event pixel.
Pre requisites
You need to have a Google Campaign Manager 360 account.
You need to have property created on your TrafficGuard account.
💡 Tip
Make sure you have either a web or an app property depending on your campaign type.
TrafficGuard Portal - Create your pixel
💡 Tip
Note - If your Account manager has generated the pixel for you, jump to the Campaign Manager Portal section
Copy your property ID (Example property id - tg-000XXX-001)
2. Create your event Event pixel
Using the URL below, replace the example property, with the property ID mentioned above (no spaces).
https://pixel.trafficguard.ai/tgad.js?pid=tg-000XXX-001&sid=%s&e=i&s=google_ads_display&s2=%s&s3=%esid!&c=%ebuy!&c2=%ecid!&p=%epid!&a2=%eaid!&a3=%eadv!&a4=%eenv!&g=%g
💡 Tip
Agency Access: To receive access your agency should have an account on TrafficGuard. If they do, you can add the below parameter along with the agency ID onto the pixel URL.
&a=agency_id
Example: &a=havas_media
Campaign Manager Portal
Open your advertiser properties.
Open the "Event tags" section.
Navigate to "Impression event tags." Choose the Advertiser tags view.
Click New impression event tag.
Move on to tag setup below.
Select the below options
Name > Trafficguard
Application > Apply Automatically
Enabled > Yes
Tag type > Script
Tag URL > Insert Event Pixel
The parameters will get added separately.
6. Click Save
💡 Tip
Need Help?
If you require assistance, Please reach out to us via our website or on [email protected]