TrafficGuard’s pre-bid optimisation relies on intelligence gathered from the whole advertising journey to prioritise audiences with the highest likelihood to convert.
TrafficGuard intelligently manages the exclusion of IPs in real-time.
IPs are prioritised based on the type of threat and the level of invalid engagement.
The duration of exclusions are constantly evaluated based on the threat level and recurrence.
TrafficGuard’s Reputation IQ provides information on IPs that span multiple sites and apps.
Feedback from Session Quality Score prevents the exclusion of IP’s where there is the potential of engagement from high-quality customers also using the IP.