TrafficGuard’s pre-bid optimisation relies on intelligence gathered from the whole advertising journey to prioritise audiences with the highest likelihood to convert.

TrafficGuard intelligently manages the exclusion of IPs in real-time.

  • IPs are prioritised based on the type of threat and the level of invalid engagement.

  • The duration of exclusions are constantly evaluated based on the threat level and recurrence.

  • TrafficGuard’s Reputation IQ provides information on IPs that span multiple sites and apps.

  • Feedback from Session Quality Score prevents the exclusion of IP’s where there is the potential of engagement from high-quality customers also using the IP.

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