TrafficGuard identifies Invalid traffic automatically using a number of different methods. We also allow customers to create their own custom validation rules. You can set rules that will specify which clicks should be marked as invalid and which ones should not. When an invalidation occurs we will then attempt to exclude the click IPs from future advertising.
Search validation rules
Click frequency rule
Geographic
Public proxy
TOR
VPN
💡 Tip
Please note: Validation Rules are only available on our ProtectPro PPC and Enterprise plans. To upgrade your plan, follow the steps in the following article or reach out to us on chat
Watch below for a brief overview of each rule type:
Click frequency rule
The primary custom method of invalidating clicks and identifying IPs for exclusion are from users who click multiple times on your ads within a specific time period. After reaching a set click limit, additional ad clicks no longer give additional value and are invalidated.
With this rule you choose the number of clicks you would like to allow for each user, with a set period of hour or days, before TrafficGuard will attempt to exclude them.
Click frequency rule setup
To set up your click frequency rules, you will first need to understand your user's click frequency. To get a view on the same, navigate to the Click Frequency report and identify your optimal threshold you would like to set based on your account norm.
Go to Threat Settings in the main menu and click Validation rules
Click Add new
Choose validation rule type Click frequency
Maximum clicks per user - Enter the number of clicks we'll allow a user to click on your ads before invalidating.
At the - Account level applies the rule on all campaigns across your account. This means the maximum clicks can take place across any of the campaigns and once met, the user will the be excluded from all campaigns.
Campaign level applies apply the rule to individual campaigns. A user must meet the maximum click count on a single campaign for them to then be excluded from that campaign.Per and Period - the time period the maximum clicks must take place in before we will invalidate.
💡 Tip
You can have a maximum of 5 Validation Rules.
Other Validation Rules include:
Geographic - Invalidate clicks and exclude relevant IPs based on the IP region, country, state or city.
Public Proxy - Invalidate clicks and exclude public proxy IPs.
TOR - Invalidate clicks and exclude TOR IPs.
Virtual Proxy Networks - Invalidate clicks and exclude VPN IPs.