The Exclusion report shows a real-time list of IP addresses that TrafficGuard has added to, or removed from, your Google Ads IP exclusion list. It gives you a full picture of which IPs are being actively managed, why they were flagged, and when the exclusion actions took place.
What this report shows
The Exclusion report reflects what is happening in your Google Ads IP exclusion list in real time. The behaviour depends on your protection mode:
🛡️ Prevention mode — IPs identified as invalid are automatically added to your Google Ads IP exclusion list via the API. The Exclusion report shows the full list of IPs currently excluded, including when they were added, which campaign they were excluded from, and the reason for exclusion. IPs are dynamically rotated — added and removed — as threat activity changes.
🔍 Detection mode — TrafficGuard identifies and reports on invalid IPs but does not add them to your Google Ads exclusion list. The Exclusion report shows the IPs that would have been excluded if you were in Prevention mode, giving you a preview of the protection you'd receive.
ℹ️ For more information on protection modes, see Choosing a protection mode.
Navigating the Exclusion report
To access the Exclusion report, navigate to your Search account and go to Reports → Exclusion report.
Date range
By default, the report shows the last 7 days. Use the date picker to change the date range and timezone.
Filters
Filters let you narrow down the data shown in the chart and table to focus on what matters most. You can apply filters across multiple categories, including attributes, ad engagement, behaviour, exclusion, network connection, and more.
Applied filters persist across all reports — when you navigate between reports, your filters carry over so you can continue your analysis without resetting.
To know more on the metrics available in the filter read here.
Chart
The chart displays all exclusion activity over your selected date range, stacked by action type. This makes it easy to spot spikes in exclusion activity or periods of high invalid traffic.
If no data is present for the selected date range or filters, the chart will show a flat line.
Exclusions data table
The table below the chart lists every exclusion event within your selected date range and filters.
Each row shows:
Date and time — when the exclusion action occurred
Campaign — the campaign the exclusion applies to
IP address — the excluded IP
Action — whether the IP was added to or removed from the exclusion list
Reason — the reason the IP was flagged as invalid
Managing columns
You can customise which columns are shown in the data table:
🔵 Modify columns — click the Modify columns in the top right of the table to add or remove columns. The columns you select here also determine what is included when you export the report to CSV.
🔵 Segment data — click the segment icon (next to the columns icon) to break down the existing columns by an additional dimension, such as device type or network.
🔵 Expand to full screen — use the expand icon to view the table and chart in fullscreen mode for easier analysis.
Export
To export the Exclusion report data, click Download. The exported file will include the columns currently selected under Modify columns. For more information on exporting, see Exporting data from reports.