Use the New vs Returning Users report to see the number of new users that are clicking on your Google Ads and visiting your website and the number of returning visitors clicking on your Google Ads.
You can compare the users clicking through on your ads and understand the kind of users your ads are reaching.
Filters give the ability to drill down and reveal additional levels of detail of your data. It is a great way to understand the distribution of click fraud for your PPC campaign. You can filter on multiple values for all filtering options fall under:
2. Date and Time Range
By default, the date range is set to the last 7 days. You can choose your preferred date-time range.
3. Data Field for Plotting
Use the drop down arrow on these filters to create and compare the chart with different metrics.
To know more on the metrics available in the filter read here.
4. Plotting Area
When the filters and other required fields are selected, the plotting area will be updated accordingly. If no data is present, then the plotting area will show a flat chart.
The plotting area allows you to see various attributes as a graph and compare different data fields over a period of time.
5. Managing Columns
To segment the existing columns, you can choose to view the data by network or devices used by clicking on the three vertical lines icon located right next to the data table columns icon.
6. Plot Rows
Click on 'Plot Rows' button so the plotting area will be updated.