The Campaigns report gives you a breakdown of invalid click activity at the campaign level. Use it to understand which of your Google Ads campaigns are most affected by invalid traffic, compare performance across campaigns over time, and identify where your ad spend may be at risk.
To access it, navigate to your Search account and go to Reports → Campaigns.
Navigating the Campaigns report
To access it, navigate to your Search account and go to Reports → Campaigns.
Date range
By default, the report shows the last 7 days. Use the date picker to change the date range and timezone.
Filters
Filters let you narrow down the data shown in the chart and table to focus on what matters most. You can apply filters across multiple categories including attributes, ad engagement, behaviour, exclusion, network connection, and more.
Applied filters persist across all reports — when you navigate between reports, your filters carry over so you can continue your analysis without resetting.
To know more on the metrics available in the filter read here.
Chart
The chart plots your campaign data over the selected date range. Use the metric selector to switch between different measures — for example, comparing invalid clicks vs. gross clicks, or viewing estimated invalid cost over time.
If no data is present for the selected date range or filters, the chart will show a flat line.
Data table
The data table shows campaign-level totals for the selected date range. You can scroll horizontally to see all available columns.
Managing columns
You can customise which columns are shown in the data table:
🔵 Modify columns — click the Modify columns in the top right of the table to add or remove columns. The columns you select here also determine what is included when you export the report to CSV.
🔵 Segment data — click the segment icon (next to the columns icon) to break down the existing columns by an additional dimension, such as device type or network.
🔵 Expand to full screen — use the expand icon to view the table and chart in fullscreen mode for easier analysis.
Export
To export the Campaigns report data, click Download. The exported file will include the columns currently selected under Modify columns. For more information on exporting, see Exporting data from reports.