PPC Quality overview report provides advertisers with a snapshot of their advertising efficiency and helps prove the ROI driven by preventing invalid traffic.
Quality Overview report is currently only available for customers on an Enterprise plan.
Navigating to the Quality Overview Report
Log into your TrafficGuard Dashboard
Navigate to the Quality Section of the dashboard
Select Quality Overview
Quality Overview Report
The Quality Overview Dashboard comprises of the following;
1. Unblocked Budget
"Unblocked budget" shows you how much of your ad budget you would have spent on invalid activity without TrafficGuard protection. Every dollar you don't spend on IVT helps you reach more potential customers.
By optimising the exclusion of invalid traffic in real-time, TrafficGuard provides maximum budget efficiency and the opportunity to achieve your objectives
TrafficGuard's data scientists have modelled an accurate way of identifying the unblocked budget you can use with confidence.
2. Return on Investment
The efficiency provided by TrafficGuard through the automated real-time prevention of invalid activity.
3. Estimated invalid cost rate
Estimated invalid cost rate is the percentage of total estimated measurable cost from preventable threats that TrafficGuard considers invalid.
This measure is used in the Unblocked budget calculation. This measure helps in calculating the cost of invalid traffic in without any protection implemented.
4. Detection benchmark
The benchmark "Estimated invalid cost rate" is determined during the audit or from industry, geo and ad type data across the TrafficGuard network.
TrafficGuard utilises intelligence gathered across all of its customers to provide an accurate benchmark.
5. Threat by Detection & Prevention mode.
This histogram provides you with an insight into your TrafficGuard threat categories or MRC Threat Category, during Detection and Prevention and further help you understand the changes in the type of threats you had observed during your detection period vs prevention period.
6. Threat by Category
This pie chart identifies the MRC (Media Rating Council) category of your threats or the TrafficGuard Threat category.
Using this you can identify the types of threats on your campaign.
7. Exclusion Activity
This widget helps advertisers track the IP exclusion activity on their campaigns. Based on the date range, it helps you identify the exact number of IPs added and removed.
8. Date Filter
Like all of the other TrafficGuard reports by default, the date range is set to the last 7 days. You can choose your preferred date-time range.